Human technology interaction is a strange field of expertise, because both academics and
industry are interested in it. And yet, every now and then, it becomes apparent that academics
and industry do not always see eye to eye (Carroll, 1997). They seem to think in different
manner. While scientists look for how things are, industry mostly seeks out how things
should be. Indeed, sometimes two very different stances behind the basic thinking of the two
important human–technology interaction (HTI) communities surface.