Abstract
This study examines how administrative e-system quality influences student satisfaction and university reputation, addressing a research gap: most studies analyse the reverse relationship, where reputation drives satisfaction, and rarely consider administrative e-systems. Drawing on survey data from nearly 7,500 students at Polish universities collected in 2019 and 2020, eight features were evaluated - functionality, implementation, intuitiveness, interface layout, responsiveness/speed, reliability and availability, security and data protection, and mobile accessibility - using regression and Structural Equation Modelling. In 2019, satisfaction mediated the relationship between e-system quality and reputation. In 2020, during the COVID-19 pandemic, this mediation weakened, while direct effects of functionality and reliability on reputation strengthened, reflecting a shift from satisfaction-based to performance-based evaluations. Security also influenced reputation more strongly than satisfaction. Factor analysis grouped the eight indicators into three latent dimensions. Findings demonstrate that administrative e-systems, often overlooked, play a strategic role in shaping both satisfaction and reputation.
Metrics
References
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