Abstract
The widespread diffusion of mobile devices has made mobile applications an integral part of everyday life across age groups. Although prior research has consistently identified social influence (SI) as an important determinant of technology acceptance, its role across different generations remains insufficiently examined in the context of mobile applications. This study investigates the impact of social influence on behavioural intention to use mobile applications among four generational cohorts: Baby Boomers, Generation X, Generation Y, and Generation Z. The analysis is based on data from a nationwide CAWI survey conducted in Poland (N = 2,400; 600 respondents per generation). Reliability analysis, exploratory factor analysis, linear regression, and comparative statistical tests were applied. The results show that social influence is a significant predictor of behavioural intention in all generational groups. However, no statistically significant differences are observed in the strength of the SI–BI relationship across generations. At the same time, significant differences emerge in perceived levels of social influence, with Baby Boomers reporting higher mean values than younger cohorts. The findings highlight generational differences in the perceived relevance of social influence rather than in its behavioural impact, contributing to research on human–technology interaction.
Metrics
References
- Ajzen, I., & Fishbein, M. (2002). Understanding attitudes and predicting social behavior (Transferred to digital print on demand). Prentice-Hall.
- Alam, M. Z., Hu, W., & Barua, Z. (2018). Using the UTAUT model to determine factors affecting acceptance and use of mobile health (mHealth) services in Bangladesh. Journal of Studies in Social Sciences, 17(2), 137–172.
- Alkailani, M., & Nusairat, N. (2022). What motivates Jordanians to adopt mobile commerce? An empirical study of the most relevant factors. International Journal of Data and Network Science, 6(2), 487–496. https://doi.org/10.5267/j.ijdns.2021.12.005 DOI: https://doi.org/10.5267/j.ijdns.2021.12.005
- Blok, M., Van Ingen, E., De Boer, A. H., & Slootman, M. (2020). The use of information and communication technologies by older people with cognitive impairments: From barriers to benefits. Computers in Human Behavior, 104, 106173. https://doi.org/10.1016/j.chb.2019.106173 DOI: https://doi.org/10.1016/j.chb.2019.106173
- Boontarig, W., Chutimaskul, W., Chongsuphajaisiddhi, V., & Papasratorn, B. (2012). Factors influencing the Thai elderly intention to use smartphone for e-Health services. 2012 IEEE Symposium on Humanities, Science and Engineering Research, 479–483. https://doi.org/10.1109/SHUSER.2012.6268881 DOI: https://doi.org/10.1109/SHUSER.2012.6268881
- Boudreaux, E. D., Waring, M. E., Hayes, R. B., Sadasivam, R. S., Mullen, S., & Pagoto, S. (2014). Evaluating and selecting mobile health apps: Strategies for healthcare providers and healthcare organizations. Translational Behavioral Medicine, 4(4), 363–371. https://doi.org/10.1007/s13142-014-0293-9 DOI: https://doi.org/10.1007/s13142-014-0293-9
- Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x DOI: https://doi.org/10.1111/j.1083-6101.2007.00393.x
- Carter, S., & Yeo, A. C.-M. (2016). Mobile apps usage by Malaysian business undergraduates and postgraduates: Implications for consumer behaviour theory and marketing practice. Internet Research, 26(3), 733–757. https://doi.org/10.1108/IntR-10-2014-0273 DOI: https://doi.org/10.1108/IntR-10-2014-0273
- Chaouali, W., Ben Yahia, I., & Souiden, N. (2016). The interplay of counter-conformity motivation, social influence, and trust in customers’ intention to adopt Internet banking services: The case of an emerging country. Journal of Retailing and Consumer Services, 28, 209–218. https://doi.org/10.1016/j.jretconser.2015.10.007 DOI: https://doi.org/10.1016/j.jretconser.2015.10.007
- Cimperman, M., Makovec Brenčič, M., & Trkman, P. (2016). Analyzing older users’ home telehealth services acceptance behavior—Applying an Extended UTAUT model. International Journal of Medical Informatics, 90, 22–31. https://doi.org/10.1016/j.ijmedinf.2016.03.002 DOI: https://doi.org/10.1016/j.ijmedinf.2016.03.002
- DataReportal – Digital 2025: Poland. (2025). https://datareportal.com/reports/digital-2025-poland?rq=digital%20report%202025%20poland
- DataReportal – Global overview. (2025). https://datareportal.com/reports/digital-2025-global-overview-report?utm_source=Global_Digital_Reports&utm_medium=Report&utm_campaign=Digital_2025&utm_content=Report_Promo
- Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319. https://doi.org/10.2307/249008 DOI: https://doi.org/10.2307/249008
- Faraj, S., Pachidi, S., & Sayegh, K. (2018). Working and organizing in the age of the learning algorithm. Information and Organization, 28(1), 62–70. https://doi.org/10.1016/j.infoandorg.2018.02.005 DOI: https://doi.org/10.1016/j.infoandorg.2018.02.005
- Garavand, A., Samadbeik, M., Nadri, H., Rahimi, B., & Asadi, H. (2019). Effective Factors in Adoption of Mobile Health Applications between Medical Sciences Students Using the UTAUT Model. Methods of Information in Medicine, 58(04/05), 131–139. https://doi.org/10.1055/s-0040-1701607 DOI: https://doi.org/10.1055/s-0040-1701607
- Hair, J. F. (Ed.). (2010). Multivariate data analysis: A global perspective (7. ed., global ed). Pearson.
- Hoque, R., & Sorwar, G. (2017). Understanding factors influencing the adoption of mHealth by the elderly: An extension of the UTAUT model. International Journal of Medical Informatics, 101, 75–84. https://doi.org/10.1016/j.ijmedinf.2017.02.002 DOI: https://doi.org/10.1016/j.ijmedinf.2017.02.002
- Huang, C.-Y., & Kao, Y.-S. (2015). UTAUT2 based predictions of factors influencing the technology acceptance of phablets by DNP. Mathematical Problems in Engineering, 2015, 1–23. https://doi.org/10.1155/2015/603747 DOI: https://doi.org/10.1155/2015/603747
- Juaneda-Ayensa, E., Mosquera, A., & Sierra Murillo, Y. (2016). Omnichannel customer behavior: Key drivers of technology acceptance and use and their effects on purchase intention. Frontiers in Psychology, 7. https://doi.org/10.3389/fpsyg.2016.01117 DOI: https://doi.org/10.3389/fpsyg.2016.01117
- Karahanna, E., Straub, D. W., & Chervany, N. L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183. https://doi.org/10.2307/249751 DOI: https://doi.org/10.2307/249751
- Kellogg, K. C., Valentine, M. A., & Christin, A. (2020). Algorithms at Work: The New Contested Terrain of Control. Academy of Management Annals, 14(1), 366–410. https://doi.org/10.5465/annals.2018.0174 DOI: https://doi.org/10.5465/annals.2018.0174
- Korjonen‐Kuusipuro, K., & Wojciechowski, A. (2023). Hopes for a better (techno) future. Human Technology, 19(1), 1–4. https://doi.org/10.14254/1795-6889.2023.19-1.1 DOI: https://doi.org/10.14254/1795-6889.2023.19-1.1
- Korjonen‐Kuusipuro, K., & Wojciechowski, A. (2022). The value of superdiverse human-technology entanglements. Human Technology, 18(1), 1–5. https://doi.org/10.14254/1795-6889.2022.18-1.1 DOI: https://doi.org/10.14254/1795-6889.2022.18-1.1
- Leonardi, P. M. (2021). COVID‐19 and the New Technologies of Organizing: Digital Exhaust, Digital Footprints, and Artificial Intelligence in the Wake of Remote Work. Journal of Management Studies, 58(1), 249–253. https://doi.org/10.1111/joms.12648 DOI: https://doi.org/10.1111/joms.12648
- Leonardi, P. M., & Treem, J. W. (2020). Behavioral Visibility: A new paradigm for organization studies in the age of digitization, digitalization, and datafication. Organization Studies, 41(12), 1601–1625. https://doi.org/10.1177/0170840620970728 DOI: https://doi.org/10.1177/0170840620970728
- Leonardi, P. M., & Vaast, E. (2017). Social Media and Their Affordances for Organizing: A Review and Agenda for Research. Academy of Management Annals, 11(1), 150–188. https://doi.org/10.5465/annals.2015.0144 DOI: https://doi.org/10.5465/annals.2015.0144
- Lewis, Agarwal, & Sambamurthy. (2003). Sources of influence on beliefs about Information technology use: An empirical study of knowledge workers. MIS Quarterly, 27(4), 657. https://doi.org/10.2307/30036552 DOI: https://doi.org/10.2307/30036552
- Lu, J., Yao, J. E., & Yu, C.-S. (2005). Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology. The Journal of Strategic Information Systems, 14(3), 245–268. https://doi.org/10.1016/j.jsis.2005.07.003 DOI: https://doi.org/10.1016/j.jsis.2005.07.003
- Ma, Q., Chan, A. H. S., & Chen, K. (2016). Personal and other factors affecting acceptance of smartphone technology by older Chinese adults. Applied Ergonomics, 54, 62–71. Scopus. https://doi.org/10.1016/j.apergo.2015.11.015 DOI: https://doi.org/10.1016/j.apergo.2015.11.015
- Malik, I., & Mushquash, A. R. (2025). Acceptance of a mental health app (JoyPopTM) for postsecondary students: A prospective evaluation using the UTAUT2. Frontiers in Digital Health, 7, 1503428. https://doi.org/10.3389/fdgth.2025.1503428 DOI: https://doi.org/10.3389/fdgth.2025.1503428
- Martins, R. S., Quintana, A. C., & Gularte Quintana, C. (2021). Factors that influence the intention of using an app in higher education. Revista Catarinense Da Ciência Contábil, 20, e3193. https://doi.org/10.16930/2237-766220213193 DOI: https://doi.org/10.16930/2237-7662202131931
- Muñoz-Leiva, F., Climent-Climent, S., & Liébana-Cabanillas, F. (2017). Determinants of intention to use the mobile banking apps: An extension of the classic TAM model. Spanish Journal of Marketing - ESIC, 21(1), 25–38. Scopus. https://doi.org/10.1016/j.sjme.2016.12.001 DOI: https://doi.org/10.1016/j.sjme.2016.12.001
- Nah, F. F.-H., Siau, K., & Sheng, H. (2005). The value of mobile applications: A utility company study. Communications of the ACM, 48(2), 85–90. https://doi.org/10.1145/1042091.1042095 DOI: https://doi.org/10.1145/1042091.1042095
- Norman, D. A. (2013). The design of everyday things (Revised and expanded edition). Basic Books.
- Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory ((3rd ed.)). McGraw-Hill.
- Paternoster, R., Brame, R., Mazerolle, P., & Piquero, A. (1998). Using the correct statistical test for the equality of regression coefficients. Criminology, 36(4), 859–866. https://doi.org/10.1111/j.1745-9125.1998.tb01268.x DOI: https://doi.org/10.1111/j.1745-9125.1998.tb01268.x
- Payne, A., & Frow, P. (2017). Relationship marketing: Looking backwards towards the future. Journal of Services Marketing, 31(1), 11–15. https://doi.org/10.1108/JSM-11-2016-0380 DOI: https://doi.org/10.1108/JSM-11-2016-0380
- Peng, H., Ma, S., & Spector, J. M. (2019). Personalized adaptive learning: An emerging pedagogical approach enabled by a smart learning environment. Smart Learning Environments, 6(1), 9. https://doi.org/10.1186/s40561-019-0089-y DOI: https://doi.org/10.1186/s40561-019-0089-y
- Peng, S., Yang, A., Cao, L., Yu, S., & Xie, D. (2017). Social influence modeling using information theory in mobile social networks. Information Sciences, 379, 146–159. https://doi.org/10.1016/j.ins.2016.08.023 DOI: https://doi.org/10.1016/j.ins.2016.08.023
- Rogers, E. M. (2003). Diffusion of innovations (5th ed). Free Press.
- Salancik, G. R., & Pfeffer, J. (1978). A Social Information Processing Approach to Job Attitudes and Task Design. Administrative Science Quarterly, 23(2), 224. https://doi.org/10.2307/2392563 DOI: https://doi.org/10.2307/2392563
- San-Martín, S., Jiménez, N. H., & López-Catalán, B. (2016). The firms benefits of mobile CRM from the relationship marketing approach and the TOE model. Spanish Journal of Marketing - ESIC, 20(1), 18–29. https://doi.org/10.1016/j.reimke.2015.07.001 DOI: https://doi.org/10.1016/j.reimke.2015.07.001
- Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research & Applications, 9(3), 209–216. DOI: https://doi.org/10.1016/j.elerap.2009.07.005
- Sirant, A., & Kucia, K. (2024). MarketHub—Przychody na rynku aplikacji w Polsce (2019-2027). https://markethub.pl/analiza-rynku-aplikacji-mobilnych/
- Soh, P. Y., Heng, H. B., Selvachandran, G., Anh, L. Q., Chau, H. T. M., Son, L. H., Abdel-Baset, M., Manogaran, G., & Varatharajan, R. (2024). Perception, acceptance and willingness of older adults in Malaysia towards online shopping: A study using the UTAUT and IRT models. Journal of Ambient Intelligence and Humanized Computing, 15(S1), 101–101. https://doi.org/10.1007/s12652-020-01718-4 DOI: https://doi.org/10.1007/s12652-020-01718-4
- Sözer, E. G. (2020). Determinants and outcomes of mobile app usage intention of gen Z: A cross category assessment. Beykoz Akademi Dergisi, 239–265. https://doi.org/10.14514/byk.m.26515393.2019.7/2.239-265 DOI: https://doi.org/10.14514/byk.m.26515393.2019.7/2.239-265
- Statista—Mobile Internet & Apps (p. https://www.statista.com/markets/424/topic/538/mobile-internet-apps/#statistic5). (2024).
- Sun, Y., Wang, N., Guo, X., & Peng, Z. (2013). Understanding the acceptance of mobile health services: A comparison and integration of alternative models. 14(2).
- Taylor, S., & Todd, P. A. (1995). Understanding information technology usage: A test of competing models. Information Systems Research, 6(2), 144–176. https://doi.org/10.1287/isre.6.2.144 DOI: https://doi.org/10.1287/isre.6.2.144
- Tran, B. D., & Vu, D. H. (2024). Gen-Y Behavioral intention to adopt mobile tourism apps: Extending UTAUT2 with trust and security. International Journal of Data and Network Science, 8(4), 2173–2184. https://doi.org/10.5267/j.ijdns.2024.6.014 DOI: https://doi.org/10.5267/j.ijdns.2024.6.014
- Triandis, H. C. (1971). Attitude and Attitude Change. Wiley.
- Triandis, H. C. (1980). Values, attitudes, and interpersonal behavior. Nebraska Symposium on Motivation. Nebraska Symposium on Motivation, 27, 195–259.
- Vahdat, A., Alizadeh, A., Quach, S., & Hamelin, N. (2021). Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention. Australasian Marketing Journal, 29(2), 187–197. https://doi.org/10.1016/j.ausmj.2020.01.002 DOI: https://doi.org/10.1016/j.ausmj.2020.01.002
- Venkatesh, Morris, Davis, & Davis. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425. https://doi.org/10.2307/30036540 DOI: https://doi.org/10.2307/30036540
- Venkatesh, Thong, & Xu. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 36(1), 157. https://doi.org/10.2307/41410412 DOI: https://doi.org/10.2307/41410412
- Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186–204. https://doi.org/10.1287/mnsc.46.2.186.11926 DOI: https://doi.org/10.1287/mnsc.46.2.186.11926
- Viswanathan, V., Hollebeek, L. D., Malthouse, E. C., Maslowska, E., Jung Kim, S., & Xie, W. (2017). The dynamics of consumer engagement with mobile technologies. Service Science, 9(1), 36–49. https://doi.org/10.1287/serv.2016.0161 DOI: https://doi.org/10.1287/serv.2016.0161
- Webster, J., & Trevino, L. K. (1995). Rational and social theories as complementary explanations of communication media choices: Two policy-capturing studies. Academy of Management Journal, 38(6), 1544–1572. https://doi.org/10.2307/256843 DOI: https://doi.org/10.2307/256843
- Wills, M. J., El-Gayar, O. F., & Bennett, D. (2008). Examining healthcare professionals’ acceptance of electronic medical records using UTAUT. Issues In Information Systems, 9(2), 391–401. https://doi.org/10.48009/2_iis_2008_396-401 DOI: https://doi.org/10.48009/2_iis_2008_396-401
